It’s a common strategy some sellers try:

“I’ll list my home high so I have room to negotiate.”

While it seems logical, overpricing a home is one of the fastest ways to scare away potential buyers—and it can actually cost you money in the long run.

Why Overpricing Backfires

When a home is priced above market value:

• Serious buyers may never schedule a showing

• Your property can sit on the market for months

• Price reductions later can create a perception that something is wrong with the home

• You may ultimately sell for less than if it had been priced correctly from the start

Buyers today are savvy—they research comparable homes and know what a fair price looks like. Overpricing can push them to move on before your home even gets a chance to shine.

For example, a home listed $20,000 above comparable properties might get zero offers in the first month, leading to multiple price drops later.

Each adjustment can make buyers wonder why the home wasn’t priced correctly initially, creating hesitation and lost momentum.

The Right Pricing Strategy

To attract buyers and get the best return:

• Price the home based on a comparative market analysis (CMA)

• Highlight upgrades and unique features without inflating the price

• Work with a local real estate professional who understands market trends

Proper pricing generates interest, encourages competitive offers, and can even lead to faster sales. Homes priced correctly from the start often sell closer to—or above—the listing price because they attract more attention and multiple offers.

The Bottom Line

Overpricing might feel safe, but it often delays the sale and reduces overall profit. A fair, strategic price is far more effective at attracting serious buyers and achieving a successful sale.

Selling a home?

Partner with a local real estate professional to set a realistic price that reflects the market, highlights your home’s best features, and maximizes buyer interest. With the right strategy, you can sell faster, avoid unnecessary price drops, and get the best possible outcome.

Thinking About Selling? Let's Talk!

Phone - (717) 913-8139